desk research meaning in Chinese

案头调研
项目前期的市场调查
桌上研究调查

Desk research is a research using published facts and figures , and written up in the office
文献研究是对发表公布了的情况和数字进行研究,并写出报告
To analyze the distribution of chinese decor industry customers " internal value index and to find the method of brand positioning based on customer internal value , the author apply the " graphics of consumers " internal value " - an new method on analyzing the customer internal value - to chinese decor industry . based on an customer survey and much desk research and the case analysis , the author deeply explain the consuming habit of decor industry customers , analyze the distribution of decor industry customer internal value index and the characteristic of customer internal value in subdivided decor industry market , and analyze the strong points and weak points in brand positioning of famous decor brand " ikea "
本文是对消费者价值分布和基于消费者价值的品牌定位的研究，旨在通过借鉴著名国际市场研究公司罗兰?贝格战略咨询公司所开发出的“消费者价值分布图解法” ，并基于对中国上海204份随机抽取的样本所进行的问卷调查，深入分析中国家居市场消费者的价值元素分布、消费者需求的变化趋势、细分市场的消费者特征，并探讨国际著名家居品牌- - - - - -宜家家居- - - - - -在中国的品牌定位以及其品牌定位与其目标消费者价值分布的联系。